As time runs out in the race to protect wild Atlantic salmon, The Missing Salmon Alliance (MSA) hosted an evening to spread awareness and support at the iconic Curzon Cinema in Mayfair, which fittingly brought out the stars.
In the last 25 years, wild Atlantic salmon have faced a 70 per cent decline due to a lack of cold, clean water across Britain’s rivers and seas. The MSA is embarking on a “combined effort across the UK to ensure the species has a future”, says its ambassador, Peter Landale.
At the event, presentations were made and short films were shown, highlighting the extensive work being undertaken to save the species.
Guests included cast members from Netflix’s The Crown, with Dominic West and Jim Murray, who portray Prince Charles and Prince Andrew respectively, showing their support. Jim, founder of Activist Anglers, described the situation as being at the ‘eleventh hour’.
Attendees at the event were told solutions to the plight of the salmon included catchment-scale habitat restoration, reducing marine bycatch, and the need to secure large-scale green finance to deliver restoration.
This page is a free example of the amazing content Angling Times Members get every single week. Becoming an Angling Times Member gives you access to award-winning magazine content, member rewards, our back issue archives, bonus content and more! Join our fishing community and find out more today!